Platform12 is the core AI tech that fuels eight&four. At its core, a powerful dashboard for the future of social, featuring real time sentiment tracking, live trend analysis, news listening and bespoke ideation tools. Built by eight&four. Customised for you.
FOR YOUR BRAND ONLY
Secure, proprietary and fine-tuned to your specific brand needs, platform12 offers effortless efficiencies across intelligent research, sophisticated reporting and rapid content creation.
PERFORMANCE IS IN THE DETAIL
Stay truly always-on with real time sentiment analysis across the channel landscape, from Reddit to Threads. Platform12 lets you build visibility of what metrics matter most to you and your team. Plug into the conversations happening about your brand. Right now. And never miss another insight.
COMPETITOR LOOKOUT
Your springboard to react at the speed of culture is here. Keep a close eye on competitor and industry activity, as it unfolds. Sophisticated social listening is packaged up into easy-to-read detailed reports. Data visualisation never looked so good.
TOOLS FOR TALENT
Take your newfound insights straight into ideation, find the right words and produce on-brand imagery at speed, all in a secure environment. From tone of voice and translation to focus groups and generative visuals, our proprietary tools fuel your talent in end-to-end BAU content delivery.
SCALE YOUR CONTENT WITH CUSTOMISED TOOLS
Coach is our highly secure, AI-powered brand world image and video generator. It harnesses the power of digital twin technology to create photorealistic product models down the last detail. Discover how it can rapidly increase asset variation for large-scale digital campaigns, including developing your own stock image bank to call upon for monthly calendars.
Our custom-made brand world copy generator makes consistent tone of voice a reality across your business. Scholar takes a master copy document and exports variations at scale across different touchpoints (LinkedIn post, Instagram caption, Email, Article, FAQs, SEO, Hashtags), as well as translations for multiple markets.
Loop is our AI-powered performance dashboard, designed to turn raw data into real-time, actionable insights. It automates reporting, streamlining complex analytics into a single, intuitive view. With live data pulls, bespoke visualisations, and AI-driven competitor tracking, Loop empowers brands to make faster, smarter decisions—without the manual effort.
Our AI-powered social listening platform, built to cut through the noise and surface only the most valuable insights. By automatically tracking sentiment, competitor activity, and industry-specific discussions across platforms like Reddit, Trustpilot, and TripAdvisor, Echo delivers real-time clarity—helping brands stay ahead of emerging trends and consumer conversations.
