Our Co-founder and Group MD, Kate Ross, recently joined The Marketing and AI Podcast (The MAP) for a thought-provoking conversation on the future of creative agencies in the age of AI.
In an episode titled "Will Agentic AI Spell the Death of the Creative Agency?", Kate dives into the evolving role of AI in marketing—cutting through the hype to address what’s really changing and what still matters. From the early promises of AI to its current, more complex reality, she shares how eight&four has embraced the shift without losing sight of what makes creative work powerful: human insight, originality, and culture.
Kate also challenges the assumptions behind fully automated marketing models, asking questions about where creativity, agency value, and authenticity fit in a world increasingly run by algorithms.
Listen to the full episode here.
