Turning Data Overload into Actionable Insights with AI

For many businesses, data reporting is manual and time-consuming. Teams are forced to sift through vast amounts of raw data, pulling from multiple sources like native ad managers, APIs, social listening tools, and competitor benchmarking reports.

Our previous reporting process contained too much raw data, requiring extensive effort to extract insights and create meaningful visualisations. The complexity of integrating multiple tools and platforms—such as Reddit, Meltwater, RivalIQ, and native ad managers—made building reports a slow and fragmented process.

Additionally, reports were often inaccessible to non-data specialists. Teams in motion design, content strategy, and other creative fields struggled to extract relevant insights due to the highly technical nature of the reports. Existing tools and reporting subscriptions also came with rigid metric definitions and limitations, which didn’t align with our agency’s unique reporting framework.

Given these challenges, we needed a more efficient, centralised, and fully automated solution—one that would simplify data collection, improve accessibility, and allow us to define our own reporting parameters.

Businesses don’t need more raw data—they need automated, structured insights that are easy to interpret.

The key to solving this problem was to:

• Automate data extraction to reduce manual workload
• Aggregate multiple sources into a single, real-time dashboard
• Use AI-powered analysis to surface key trends without needing deep data expertise
• Make reporting accessible to all stakeholders through tailored visualizations

We developed Loop - a fully AI-powered reporting system part of platform12 - that transforms raw data into clear, real-time insights:

Live, automated data pulls – No more manual data collection; AI scrapes, digests, and summarises key points instantly.

Single dashboard view – Combines multiple data sources into a unified, real-time dashboard.

Bespoke data visualisation – Reports are customised to each client’s needs, ensuring clarity for all stakeholders.

AI-powered competitor tracking – The system automatically monitors competitor channels, analysing key topics and summarising trends.

By replacing manual processes with AI automation, businesses now benefit from:

Faster, more efficient reporting – No more time-consuming data trawling.

Smarter decision-making – AI identifies trends, so teams focus on insights, not spreadsheets.

Wider accessibility – Customised dashboards ensure all stakeholders get clear, actionable data.

This AI-driven approach eliminates reporting inefficiencies and empowers teams to make data-driven decisions faster than ever before.

Get in touch to see how Loop could help your reporting challenges.