Lewis Godliman, Senior Media Manager at eight&four, recently contributed expert insights to a Press Gazette article exploring how publishers can grow their audience and revenue on YouTube. With 52% of digital newsroom leaders prioritising the platform in 2025 (according to a Reuters Institute survey), YouTube’s potential as both a content hub and revenue generator is clear. Press Gazette highlighted that 115 English-language news outlets now boast over one million subscribers, underlining the platform's growing importance.
Lewis advised publishers to diversify their content strategy, balancing traditional 16:9 videos with engaging YouTube Shorts. He also emphasised the value of YouTube’s Community features, such as polls and GIFs, for maintaining engagement. Additionally, Lewis pointed to YouTube’s role as the world’s second-largest search engine, encouraging publishers to maximise visibility by optimising video titles, tags, and descriptions with strategic SEO practices.
