Ines Casas, Social Director at eight&four, recently contributed to the GO! Network, sharing her insights on content marketing in today’s rapidly changing digital world. In her piece, Ines highlights the importance of an audience-first approach to content creation, especially as the number of platforms and content opportunities continues to grow.
Ines emphasises that with so many channels—YouTube Shorts, Instagram Reels, TikTok Shop, influencer partnerships, and more—brands face a challenge in deciding where to focus their efforts. She advocates for prioritising the platforms where target audiences are most active, delivering content that resonates deeply with them. By focusing on relevance and connection, brands can achieve greater results with fewer resources, avoiding simply adding to the digital noise.
As content marketing continues to evolve, Ines stresses that success lies in crafting content that offers real value and engagement. With varying consumption behaviors across different channels, brands need to understand where and how to engage with their audience effectively. External expert guidance, Ines suggests, can help brands find the right path and strategy for creating impactful content that delivers long-term success.
Read the full article here.
