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Medical publishing giant Elsevier have been supporting medical and nursing students for years, but with their latest campaign launch fast approaching their content needed some emergency care to engage their audience of students in a savvy way.
With Elsevier's audience being medical students, they needed to use a fun yet educational content approach.
Med students put a lot of time and effort into their education, so it's about making them feel valued while talking into consideration their age and audience behaviour.
While the turnaround time was incredibly tight, our blend of expertise and existing understanding of the brand meant it was achievable.
Over the course of the week our team of Social Consultants, Brand Journalists and Motion Creatives worked in tandem to deliver in-situ content mock-ups and a detailed content calendar.
Our intimate knowledge of social platforms and their restrictions meant all of the content was fit-for-purpose with minimal amends and ready to go live with media partners immediately.
Within just a one week turnaround, ensuring we hit two campaign objectives with two audience segments, we managed to deliver 51 assets with 5 format variations.
Following on from this we continued to track and optimise performance with tweaked creative when needed.
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assets delivered, and we continued to track and optimise performance with tweaked creative when needed
