Bringing Candy Cup to Life: Creative Content Production for King

King had two ambitious creative visions for their Candy Crush Saga: Candy Cup campaign, both requiring live-action shoots within tight timelines.

The first concept required a tropical paradise, whilst the second relied heavily on greenscreen production. The challenge was to manage the complexities of both shoots in just a few short weeks, including sourcing diverse talent, securing multiple locations, and creating bespoke props –including a large 3D-printed trophy.

Each shoot demanded careful planning to ensure efficiency and creativity without exceeding the budget. The goal was to deliver high-quality content that captured the excitement of the Candy Cup and resonated with King’s audience, both new and existing players.

Bringing the world of Candy Crush into the ‘real world’ involves a lot of creativity, imagination and enthusiasm – something we centred our pre-production around. Working collaboratively with King to transform their storyboards to life, we proposed creative solutions to set up time- effective shoots that didn’t compromise the overall ambition of the campaigns.

To bring King’s Candy Cup campaign to life, we executed two shoots. For the tropical-themed beach concept, we found a private beach in Kent and a nearby shoot house to streamline logistics. Props included a bespoke piñata and a hand-painted 3D-printed trophy, adding authenticity and excitement. Diverse talent and colourful, on-brand accessories enhanced the vibrant Candy Crush world.

For the greenscreen shoot, we transformed a King office meeting room into a professional studio, capturing dynamic footage with skilled actors.

Both shoots were meticulously planned to meet tight deadlines and maintain creativity. Through careful pre-production, we delivered high-quality, versatile content in just one day per shoot, aligning with King’s vision and engaging their audience effectively.