Discover Platform12
Find out more

LIGHTBULB MOMENTS TO SPARK INNOVATION 

The Innovation Lab unites social specialists, technical designers and strategists to push the boundaries of craft and creativity. Together, we explore emerging content formats, new technologies, and forward-thinking methods to deliver bold, innovative output for our clients and audiences.  

We take Innovation Lab on the road, curating workshops, and leading bespoke sessions designed to ignite creative thinking. 

 

WE MOVE AT THE SPEED OF SOCIAL

Innovation Lab was born from the need to stay ahead – to continuously explore creativity, push boundaries, and lead from the front. We operate across four key types of innovation for our clients: 

  • STRATEGIC

    Strategic innovation that spans media consumption, consumer behaviours and audience insights to fuel social activations and content strategies.

  • CREATIVE

    3D, AR, Plug-ins, Mograph trends and advancements that supercharge animation and create visually dynamic narratives.

  • PRODUCTIVITY

    Agentic AI, workspace innovations and AI-led creative brand experiences to unlock new levels of creativity, operational efficiency, and hyper personalisation.

  • FORMAT

    Audio and listening behaviours to understand and create enhanced audio formats and better emotional connections.
Request an Innovation Lab session for your brand