Our Social Director, Ines Casas, recently authored an insightful article for MediaCat Magazine, highlighting a critical oversight in generational marketing. While brands often focus on younger audiences like Gen Z and millennials due to their cultural influence, her piece challenges this trend, emphasising the missed opportunities in engaging baby boomers and Gen X — two of the most financially powerful demographics.
The article explores why these groups are frequently overlooked and how this imbalance limits brands from building meaningful connections with diverse audiences. It also calls for a shift beyond rigid generational labels, advocating for nuanced strategies that combine generational insights with a deeper understanding of individual life stages and priorities. By doing so, brands can foster stronger relationships across all age groups and unlock untapped potential.
Read the full article here.
