In a recent piece for Little Black Book, Geoff Chang, our Creative Lead, shared how eight&four helped the British Heart Foundation amplify their CPR awareness campaign during Heart Month.
Teaming up with A View From A Bridge, we supported BHF’s The Circuit initiative—mapping every defibrillator location in the UK—by showcasing how quick, accessible CPR training can save lives.
Through a powerful 90-second video, Charles Leonard from Wimbledon shared his story of surviving cardiac arrest from a bridge in Canary Wharf. His message was simple: learning CPR could one day save a life - just like his.
The results were outstanding:
250,000+ views and 10,000 engagements within weeks
An engagement rate of 3.3%—BHF’s top-performing social content
A flood of conversation about CPR and its life-saving importance
As Geoff highlighted in Little Black Book, pairing authentic storytelling with the right platform can drive powerful, measurable results.
Read the full article here.
