In a recent feature for The Drum, Kate Ross, our Co-Founder and Group Managing Director, shared her thoughts on the evolving debate around hybrid work policies. As many agencies tighten remote working arrangements, including WPP's newly instated four-office-days-a-week rule, Kate highlighted why a flexible yet purposeful approach can achieve more impactful results.
“Face-to-face (F2F) interaction is critical for creativity, bonding, and client servicing,” Kate explained. “But dragging everyone back to the office for a mandatory ‘X days a week’ is a depressing way to do it.”
At eight&four, the focus is on fostering meaningful in-person moments rather than enforcing attendance. Kate shared examples of the approach, from hiring a suite of Land Rovers as part of a client brand immersion to brainstorming sessions at the Natural History Museum. These unique experiences emphasise collaboration and creativity while preserving the flexibility that modern teams value.
Read the full article here.
