A new future in tracking and targeting is coming - and it’s one where cookies are no
longer welcome.
Privacy concerns have been mounting since 2017, with the now distant memories of Cambridge Analytica, GDPR and Apple IDFA coming into play.
The recent announcement of yet another delay in Google’s third-party cookie depreciation is a good reminder that there’s no use dreading the inevitable.
Preparation for a cookie-less future has long been underway and, in fact, could we see these changes breathe new life into campaign creativity?
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