beach House my way: Driving awareness and bookings

The Challenge

Sol Hotels wanted to drive both awareness and bookings for their wellness sub-brand, Sol Beach House, across the UK and Spain.

The Solution

My Way

Identifying authentic content as key to resonating with the audience, we sent three carefully sourced influencers to different Sol resorts.

With a video production partner on hand, the trips produced a range of photography and video content to be used for campaign collateral and on the brand website.

We launched the My Way campaign across key channels including Facebook, Instagram, Twitter, YouTube & display, including influencer activations on their own channels widening our reach to new, relevant audiences.