CAPABILITIES

our core capabilities sit within the following 4 areas:
Strategy, Creative, Production and Social.

STRATEGIC CAPABILITIES

“We love nothing more than defining the role of social for a brand or developing a content strategy to reach new customers. Take a look at some of our recent strategic work for Genesis, Sandals and Mind to find out more.”

- Ines Casas | Social Strategy Director 

  • Discovery & Audit 

  • Defining the Role of Social 

  • Content & Channel Strategy

  • Test & Learn

  • Consulting

CREATIVE CAPABILITIES

“Our goal is creative excellence. To achieve this we’ve built a multi-skilled creative team who are connected to culture, communities and channels.”

- Patricia Lefebure | Executive Creative Director

  • Strategy, Planning and Ideation (SPI)

  • Art Direction 

  • Copywriting 

  • TOV Development 

  • Design

  • Co-creator and Influencer Partnerships

production CAPABILITIES

“We’re able to mobilise our talented team of directors, videographers, editors and animators for on-the-ground event coverage right through to YouTube docuseries creation. Our approach is to make the very most of our time behind the camera – delivering a bank of content that can be used across social and beyond.”

- Henry Scriven | Creative Director (Video)

  • Film and Photography 

  • Full Customer Journey content shoots (‘mega shoots’)

  • Live! Event coverage 

  • Motion Graphics

SOCIAL CAPABILITIES

“We pride ourselves on our excellent relationships with our channel partners, giving us access to innovative betas, and allowing us to showcase social best practice for each and ​every client.” ​

- Chloe Singleton | Channel Director

  • Media Planning and Buying 

  • Platform Partnerships 

  • Formats Innovation

  • Campaign Management 

  • Community Management 

  • Social Effectiveness

DELIVERY SUCCESS UNDERPINS EVERYTHING WE DO.

“Everyone is client facing and you get direct access to specialists. When you work with eight&four you’re matched to a highly-skilled delivery success partner (a project manager or content producer) who is there to mobilise the specialists you need, find the best solutions for the commercial context and provide expertise throughout the end-to-end process.”

- Tiffany Tant-Bevin | Managing Partner, Delivery Success