Boosting brand love with baby otters and rollercoasters
The Insight
Online video consumption is on the rise and showing no signs of slowing.
With Cisco forecasting that video will make up 82% of internet traffic by the end of 2022, and social media networks prioritising video, it has become a go to source of inspiration for consumers, and the preferred way of learning about products and services.
This represented a massive opportunity for SeaWorld Parks & Entertainment to better connect with their audience online.
The APPROACH
Due to the significant reach offered by social platforms we activated video campaigns that combined two major facets of the brand that are directly impacting one another: park thrills and animal rescue & conservation.
Focusing on platforms with targeting capabilities — Facebook, Instagram and Snapchat — ensured we could be getting our messaging in front of highly relevant audiences.
IMPACT
Getting in front of people
13.4M video views.
Being absorbed
Over 43K hours of content watched.
Generating Engagement
Over 1 million content interactions.
