Flexible Multi-market social strategy
With over 20 Brands in 9000+ destinations driving marketing efficiencies is high on the agenda for Wyndham Hotels & Resorts.
Having worked in a strategic consultancy role to support the London-based marketing team, decisions ranged from budget allocation to channel innovation.
Covering a range of brands including Ramada, Days Inn, Wyndham Rewards, Wyndham Grand and Super 8, our role involved implementing and evolving the EMEA Social Media Strategy across key markets covering UK, Germany, Middle East, Africa, Romania and Turkey.
Given the range of brands, it was vital that we were constantly flexing our creative and strategic muscles to deliver the best solution for each problem, rather than settling for a ‘one-size-fits-all’ approach.
Savvy Social
We’re proud of the work we did, spanning from global loyalty scheme acquisition through to new hotel launches and event organisation.
Multi-market 360º social media strategy and roll-out at all stages of the funnel
Multi-lingual always-on and campaign content strategy, creation, governance and scheduling
Influencer network and campaigns management
Setting Escalation Protocols and hands-on Crisis Management for online channels
Properly utilising social listening tools
Regular internal social media training for different teams and senior stakeholders
