TRANSLATING COMPLEX FINANCIAL PRODUCTS INTO THUMB-STOPPING ADS FOR TAX YEAR END
Nutmeg is one of the UK’s leading digital wealth managers who pride themselves on first-class user experience, transparent pricing and a straightforward approach to investing.
After it was acquired by JP Morgan Chase in 2021, the brand revamped its visual identity and we have continued to support Nutmeg ever since with high-quality, end-to-end video production, featuring slick motion graphics to bring the new brand to life on social.
the challenge
Our brief was to create a suite of eye-catching 15s ads for a paid social campaign to promote Nutmeg’s product range ahead of tax year end. These assets needed to attract new, novice investors so our execution had to be simple and visual, adapting to the brand’s fresh monochromatic branding. It needed to be attention-grabbing from the outset and easy enough to understand within a short space of time, reflecting the simplicity of the Nutmeg experience.
INSIGHT
Through Nutmeg, you can set up an investing portfolio tailored to you in minutes. You can then access it on-the-go via the phone in your pocket. To reflect this digital-first, ease-of-use, we wanted to create a future-facing look and feel.
We also knew that lofty financial terminology was a barrier to new customers, so our creative approach focused on simplifying the products into easily digestible videos that invite curiosity and drive intrigue to find out more on the website.
THE SOLUTION
We designed a series of graphics-led content that stayed true to the Nutmeg tone – clear, transparent education on their offering – and had a clear ‘green’ thread as a nod to the old brand.
We brought it to life through dynamic motion design and copy supers to reinforce the voiceover in case of sound-off viewing. The product videos covered Stocks and Shares ISA, Junior ISA, Lifetime ISA and Pension products, including resizes for channel optimisation and performance marketing.