COnsistently DELIVERING HIGH VOLUME, PERFORMANCE-DRIVEN CREATIVE
The Challenge
With over 200 game titles developed and 270 million monthly users globally, King is one of the leading mobile game producers in the world.
Boasting such a vast player base, how do you both drive new user acquisition and ensure retention within regular players?
As a King partner since 2017, our role is producing high-volume creative video content that is laser focused on these objectives while being continually optimised based on how content is being received.
Our Approach
Knowing your players
Several of King’s titles — the likes of Candy Crush Saga — are global phenomena.
With the games drawing adults of all ages from across every continent, from people playing for fun to ultra competitive gamers and people on the hunt their next challenge, so it’s vital we understand what’s driving people to play the game.
Being Cross-platform
Content is seen across a wide range of formats and platforms, but in all instances engagement is crucial.
We’re using our extensive expertise combined with ongoing performance learnings to tweak our concepts and output on a channel-by-channel basis to give them the best chance of landing perfectly.
Levelling up
In a ultra competitive market it’s vital that our creative is ahead of the game.
We’re always looking for ways to drive better performance, which is why we keep on top of competitor activity, trends in the sector (and beyond), and our own performance, all culminating in monthly ideation sessions producing fresh concepts focused on going one better next time.
Our team: all in-house & All motion
All of our creatives have a background in motion, allowing us the flexibility to mobilise quickly when briefs come in.
What’s more all of our creative team are client facing meaning we work directly with clients to fully collaborate on challenges.
Our fleet of in-house animation talent collaborate on multiple projects a month to create dozens of ads for the likes of Candy Crush Saga, Pet Rescue Saga, Bubble Witch 3 Saga and many more.
TOP SCORES
We create over 60 new videos a month, supporting a range of objectives by focusing on three key areas.
Ideation
Whether it’s reactivation for heritage players or taking engagement further, we’re leading ideation sessions with the brand fuelled by our exploration of content performance, current trends, competitor activity, and our our brilliant creative brains.
Production
Our fluency in 2D & 3D animation means no challenge, platform or format is too great — app store optimisation video, seasonal-focused production and live-ops creative are all in a day’s work.
Optimisation
We’re constantly taking the best performing creative and making it better, whether that’s subtle improvements, seasonal messaging, or full localisation to new platforms and audiences.