Bringing the original Speyside single malt into the 21st century
The Challenge
With a slick new rebrand targeted to the next generation of whisky drinkers, The Glenlivet needed digital content that reflected their convivial new target audience.
The solution
Taking the whisky out of the drawing room and bringing it to the party, we created a bank of content featuring bold colours and styling.
Capturing models mid-action and the party halfway through, we breathed fresh new life into a spirit that is often considered an old man’s drink.
Working from homes
Working with a specialist drinks photographer, we bypassed the studio setting, instead shooting within houses in London that were rife with quirky character.
To complement each location’s unique style, we worked with a props stylist to bring colours and elements from the new brand world to each setting.
