All eyes around the world were on the historic COP26 event, so the purpose of our content was to demonstrate the key role Hitachi is playing as one of the principal partners of the conference.

THE CHALLENGE

We created a total of 20 interview videos with Hitachi’s most influential executives and partners, making sure to capture the emotion and passion around Hitachi’s presence at such an influential event. This made the videos both engaging and inspiring to the global target audience.​

We utilised mobile photography and video to share daily Instagram stories that gave audiences an look behind the scenes into the Glasgow event.