CRITICAL CONTENT PRODUCTION WITH A PUBLISHING GIANT
Medical publishing giant Elsevier have been supporting medical and nursing students for years, but with their latest campaign launch fast approaching their content needed some emergency care.
The Challenge
Elsevier’s back-to-uni campaign creative toolkit and media plan was ready, but they were lacking critical content, particularly across social.
On top of this it was only 1 week until students returned to their studies. As such an established brand in the space, being part of the conversation was crucial.
THE APPROACH
While the turnaround time was incredibly tight, our blend of expertise and existing understanding of the brand meant it was achievable.
Speed & Savvy
Over the course of the week our team of Social Consultants, Brand Journalists and Motion Creatives worked in tandem to deliver in-situ content mock-ups and a detailed content calendar.
Our intimate knowledge of social platforms and their restrictions meant all of the content was fit-for-purpose with minimal amends and ready to go live with media partners immediately.
2 campaign objectives
2 audience segments
1 week turnaround
5 format variations
51 Assets delivered
and we continued to track and optimise performance with tweaked creative when needed.
Wondering if your content c0uld be better?
