THE CHALLENGE

GV60 is the first car in the world to offer face recognition technology on a car and full biometrical car control. Our brief was to find a unique way to show off the world-first technology.

 We wanted to easily communicate how effortless the Face Connect technology makes your everyday life through content that would live on Genesis owned channels, and be supported by influencers allowing us to reach both the UK and DE markets.

THE INSIGHT

Face Connect saves customers hassle by letting them open their car handsfree. 

 Not having to worry about carrying a physical key, the technology makes everyday ambitions feel effortless, giving them the freedom to escape.

Therefore, our creative approach was to show that the technology leaves the driver with more time to focus on what they really enjoy – whether it is finding peace-of-mind or stepping out of their comfort zone.

THE SOLUTION

We delivered a visual and editorial-led campaign to showcase the practicality of the feature as enabling users to find the freedom to escape and unlock new perspectives.

 We partnered up with two influencers whose passions embody this philosophy (cold-water swimmer Sophie Hellyer and a travel photographer Manuel Dietrich) and headed to Lake Achensee, Austria, to film a visual and editorial-led campaign. 

 We released a 1-minute hero brand film demonstrating the technology, and an additional 2-minutes edit shot in a documentary style to establish the connection between the two influencers.

 Both Manuel and Sophie were asked to create a selection of social assets to support the campaign across YouTube and Instagram, raising awareness of the Face Connect technology and the partnership while bringing in a mindful feel and cinematic style.

THE iMPACT

We launched Face Connect in May, ​after our production team flew out ​to Austria to capture the content, ​having sourced, negotiated and ​contracted 2x leads – Sophie Hellyer ​and Manuel Dietrich. ​

​YouTube performed extremely​ well in driving highly engaged ​awareness - driving over 958K views and an average View Completion Rate of 86.5% for our Unlocking New Perspectives video, one of ​our best performing videos to date. ​

​Our Instagram activity has also driven ​3.7M Views and 9.8K engagements.

Whilst awareness and consideration were our main focuses, the campaign also drove over 12,000 link clicks to site to discover more about the vehicle and feature.