Canon RF 50mm F1.8 STM LAUNCH

As one of Canon’s rostered European Production agencies, we’re regularly ideating and producing content to launch their new products to market.

For this brief, we launched the Canon 50mm lens. We partnered with Ejiro Dafé, a London-based Photographer whose distinctive style is marked by the fact he only ever shoots with a 50mm.

 

OUTPUT

  • Hero launch film – demonstrating Ejiro’s approach to his work in order to inspire a new generation of emerging photographers

  • A selection of ambient product photography & sample imagery to demonstrate the lens key features: wide f/1.8 aperture, near silent focusing as well as an overall compact & lightweight design.

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