65 Years of Barbie: A Larger-Than-Life Celebration
Recently, we helped Barbie take over Smyths Toys in celebration of her 65th birthday! Using larger-than-life play sets to bring the toys to life in the real world, we dived into the Fake Out-Of-Home (FOOH) craze that’s sweeping social media.
the challenge
Our core challenge was to jump on the FOOH trend in a way that felt right for both Smyths and Barbie, whilst also creating a sense of playfulness in our ad, both for kids and their parents.
THE INSIGHT
We’ve seen many other brands enter into the FOOH arena, and now seemed like the perfect opportunity for us to introduce Barbie into the ring! With iconic play sets and the famed 'Barbie Pink', we were armed with all the ingredients to stand out from the crowd and put a quirky spin on a current trend for Smyths.
THE SOLUTION
We sent out a small crew to film all five Smyths locations in one day, ensuring a quick turnaround and allowing us to remain reactive. This footage was then given to our expert 3D team who set to work bringing our toy models into the real world. Using brand signed-off models allowed us to stay true to guidelines whilst introducing our new twist.
