Social Media is a key conversation subject in the wider team at the moment, so we were excited to showcase the great initiatives (strategy, plans, output) that eight&four have kicked off for us this year.
Kara E. Hendrick
Digital Marketing Coordinator, Velcro Europe
We’re the UK digital partner for Velcro – running all social media channels, social content, SEO & paid social advertising. We work in close collaboration with European and US teams to ensure a coherent digital output for Velcro globally.
We produce a wide range of social content for the brand, from video content and cinemagraphs through to Vines and blog content. In addition we plan and implement all brand-lead campaigns for the UK market – whether it’s targeting parents and teachers trying to keep things tidy, or the more creative DIY enthusiasts!
We’ve grown Velcro UK’s Facebook community by over 300% in 12 months, and have created a strong video content library that is being used globally – including Velcro’s partnership with Amazon.