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Velcro

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Social Media is a key conversation subject in the wider team at the moment, so we were excited to showcase the great initiatives (strategy, plans, output) that eight&four have kicked off for us this year. quote mark

Kara E. Hendrick

Digital Marketing Coordinator, Velcro Europe

Bringing one of the World’s most famous products to life on Social.

We’re the UK digital partner for Velcro – running all social media channels, social content, SEO & paid social advertising. We work in close collaboration with European and US teams to ensure a coherent digital output for Velcro globally.

We produce a wide range of social content for the brand, from video content and cinemagraphs through to Vines and blog content. In addition we plan and implement all brand-lead campaigns for the UK market – whether it’s targeting parents and teachers trying to keep things tidy, or the more creative DIY enthusiasts!

We’ve grown Velcro UK’s Facebook community by over 300% in 12 months, and have created a strong video content library that is being used globally – including Velcro’s partnership with Amazon.