Sol House Mixed By Ibiza Rocks
Sol House and Ibiza Rocks formed a partnership early 2016 with the vision of delivering a 4* experience for the aspirational party tourist. The vision was to build a new kind of party lifestyle including sleek rooftop pools, resident DJs and a personalised hotel service.
eight&four was invited to lead on the launch of social media for this new brand. Our responsibilities included campaign planning (with a focus on messaging, content and influencer activity) and hotel team social media training. Mallorca and Ibiza properties opened their doors in June 2016, with eight&four handling training for both hotel teams in content gathering, creation and guest engagement.
Over the last 12 months, we've also developed and launched an ambitious influencer strategy - key for promoting the Mixed By message as the target market are social media lovers - Instagrammers & Youtubers are the people they take the recommendations from.
Through our rigorous selection criteria we identified Zoe London DJ, Hannah Louise F and the head of social for OK! Magazine who all have interests in music, fashion and travel to experience the Mixed By lifestyle; cocktails on the rooftop, a gig at Ibiza Rocks and the main event: The Mixed By Launch Party.
We overhauled content to attract the attention of a younger, more cultured audience through using cleaner images, a cooler tone of voice, and content created by influencers.
Our influencers had a combined Twitter audience of 613k, a combined Instagram audience of 220k and gained over 40k in likes over the 3 days at Sol House. Sol House Live streamed for the first time, gaining 1.9k Views, 95 reactions & 19 shares.
Comparing our results to the previous year we exceeded all targets across reach, engagement and follower growth, successfully launching the new concept to a fresh and relevant audience who continue to be highly engaged year round.
Content produced and shared by our Influencers at the Launch party in 2016 created 40,000 engagements across twitter and Instagram.