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Creating innovative new ways for the RSPCA to engage with a nation of animal lovers.

RSPCA needed us to create a mobile-first platform for their new ‘Animal Map’ campaign, marking the launch of their annual #RSPCAWeek. We scoped, designed and built a responsive mobile app – suitable for all major Apple, Android, Windows & Blackberry mobile devices.

The Google Maps integrated mobile platform allowed Users to upload their pet pictures to a live ‘Animal Map’, alongside engaging features such as celebrity case studies, real-time pet stats & sophisticated admin moderation capabilities.

In the first week of Launch, the app attracted over 3000 uploads, celebrity engagement including Sky Sports’ Alex Hammond, and was featured on Channel 5’s ‘The Dog Rescuers’ during RSPCA Week.