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DMU

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In a highly pressurised environment eight&four have excelled in creating clear, actionable insights for the organisation. Their objective perspective has been critical in driving efficient decision making and giving organisation wide confidence in 2015/16 digital planning. quote mark

Andrew Pemberton

Executive Director of Marketing & Communications

A 3 year project to redevelop digital planning across one of the UK’s fastest growing Universities.

We initially began working with De Montfort on a full Audit of their existing Digital Reporting structures, to help them better understand and plan digital impact for their Recruitment activities.

Weekly on-site working allowed us to clearly understand key organisational priorities for DMU, and led to us being asked to develop all strategic digital marketing plans for the Organisation for 2015/16, and being awarded the official Tender to be their sole digital marketing partner.

Over the course of the last 18 months we have created one of the UK’s most innovative HE digital marketing programmes – covering 12 different digital channels, and running in over 25 countries globally.

Our sector leading digital marketing strategy delivered an overall +13% increase in Application levels for the University – helping DMU become one of the fastest growing Universities in the UK.