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Dirty Martini

quote mark

We love the social content eight&four have produced to date - and we have found the strategy & training sessions transformative for our business. quote mark

Scarlett Burgon

Marketing Manager, CG Restaurants & Bars

Building a digital megaphone for one of the UK’s most exciting cocktail bar chains.

We work with the fast growing Dirty Martini bar chain across their ambitious digital strategy – from social channel planning and content to localised PPC and paid social campaigns.

Beginning with a full website redesign and relaunch, we’ve developed a new search and social strategy to target new and existing Dirty Martini customers, amplifying brand advocacy and driving footfall. In addition we’ve worked collaboratively with their in-house team, hosting training and strategy sessions to engage and educate internal stakeholders on the digital opportunity.

We’ve conceived and launched quarterly social campaigns for the brand for every season – from ‘Dirty Rule Breakers’ for January’s anti-resolution crowd, through to the ‘Dirty Summer’ campaign to maintain bar footfall during the Summer season.

Our work has lead to a 88% increase in new fans and followers, and a 30% increase in website traffic from Social platforms YOY.