Big thank you from me for all your help and patience throughout this process. It’s been great working with you all and I think we can all be proud of the output.
Global Brand Manager, Chivas Regal
As part of a diverse range of digital projects we’re undertaking with Chivas, we launched their #ChivasMasters competition globally in 2015 – to find the World’s best bartender.
We were tasked with developing and implementing a global soclal media plan to support both the recruitment of regional finalists, and the amplification of the 2015 competition final in New York.
Work included the creation of a Global Social Toolkit – from Strategy and key content themes through to Creative assets – and its rollout and handover to local markets.
We conceived and rolled out a full digital asset plan, alongside comprehensive PPC and paid social media investment recommendations for local marketings.
2015 was a success, with record breaking engagement and entries. We’re now working on the 2016 campaign, expanding the reach of the competition to even more countries.