Thank you for all your help with this initiative - it was fantastic to have such a multi-disciplined team working together to make this project such a success.
Global Brand Manager, Pernod Ricard
As one of Pernod Ricard’s trusted digital partners, we’ve been supporting Aberlour with digitally enhancing their Made From Experience platform.
In an international campaign in 2015, Aberlour purchased and refurbished a 1940’s Voice-o-Graph – one of the world’s oldest forms of recording equipment.
In partnership with Mumford & Sons bassist Ted Dwane, the Voice-a-Graph toured the World allowing everyone from storytellers to budding musicians to create their very own vinyl record.
We were tasked with amplifying the campaign digitally across Social – utilising both sophisticated paid social interest based targeting, through to content generation across Facebook, Twitter and Instagram.
Following the success of Phase 1, we’ve now been asked to support the launch of Phase 2 across the UK and Canada.