Social Media Trends: November Round Up
December? Already? We can’t quite believe it. Whilst we get excited over the Christmas countdown, insist on playing Mariah Carey on repeat, and indulge in endless mince pies at our desks (guilty!) it’s time to review the past month of social trends, and make some predictions for the future!
Here’s what we’ve been discussing over the past month...
First comes first, we’ve been pondering over the future of Twitter – is it really dead?
Now you can’t expect us to answer one of social media’s biggest questions in a short round up blog. But, what we can say is that it’s time to consider what is being read rather than what is being said. In simple terms, there are 500m anonymous pairs of eyes looking at Twitter every month (without logging in to the platform, or engaging with content) – that’s an awful lot of people to get your brand content in front of. In addition, although there have been some (let’s be honest!) pretty average updates from Twitter over the past year, three developments in particular seem to be positioning the platform as a competitive force – Bots, the Direct Message Button & Twitter TV. Now Twitter is going through some tough times we admit, but we’re not quite ready to give up on it yet!
Next up, we’re still totally obsessed with Snapchat – we love the spectacles phenomenon, and trying out Sainsbury’s genius integrated campaign.
Yes, OK we know that Instagram stories took a potentially disastrous blow at Snapchat, and we agree, there are some serious pro’s to using the established, UX friendly platform over it’s yellow-tinted rival. However we’re still big fans and think Snapchat has a lot to give, in particular, we’ve seen great success using the very cost effective geo-filters for clients recently. Not only that, but Snapchat spectacles (prescriptions and all!) are now becoming much more readily available to the general public. Finally, who could mention Snapchat without waxing lyrical over Sainsbury’s latest fully integrated campaign included a karaoke, (yes, you heard it right!) Snapchat lens to engage with – genius!
Black Friday and Cyber Monday have grown phenomenally this year, so it’s time to look at the stats.
In the US alone, Black Friday broke online sales records, with $3.34bn spent online, an increase of 17.7% on previous year sales. Stats also suggest that those retailers investing in multi-channels (including mobile, email & social media) saw 30% more sales on average than others concentrating on just one channel. In comparison to other Fridays, Black Friday witnessed a 220% increase in traffic, whilst Cyber Monday experienced a 155% increase. Of particular interest within our specialities, travel companies have seen even greater interest this year, especially for Cyber Monday – searches for flights increased by 30% and bookings swelled by a massive 21%. For further stats, check out econsultancy’s article here.
For the data nerds amongst us, we got excited over analytics developments for Facebook messenger bots.
Over the past few months we’ve been keeping a close eye on the development of Facebook messenger bots, and the more updates we see, the more interesting the new technology is becoming. It is undeniable that ‘conversational ecommerce’ will be a major talking point in 2017, however the benefits for clients are becoming more and more clear. In particular, a new analytics tool has recently launched which can now provide insights around messages sent & received via bots, data on individuals who have blocked or unblocked the app based on bot interactions, and detailed demographic reports (age/gender/education/interests/country/language). Not only are we now able to understand who is engaging with bots, but it also gives further insight into targeting options, to ensure the experience is as relevant and seamless as possible.
And finally, we’re all asking ourselves why on earth we didn’t put our time into building a social media base and getting a renowned position on the Gregg’s WhatsApp group…