Facebook provides advertisers with some of the most comprehensive targeting options available in digital – due to the large amounts of information it gathers about its users.
This makes it easy to hyper-target very specific groups of people.
Making your data work harder
Innovative new Custom List technology allows you to upload email databases you own (existing customers, past purchasers etc.), and market directly to that database with super specific creative.
With the ongoing tweaks to Facebook’s Newsfeed display – brand’s organic social content is increasingly hidden in User’s newsfeeds.
It’s therefore key to ensure core social messages are amplified across your networks – from ‘Boosted posts’ to ‘Promoted Tweets’ - so that your fans can see and interact with it.
New Traffic Drivers
These ad types generate additional streams of traffic to your website, and can replace other sources with less reliable targeting such as display advertising (CTR from social ads is 8 to 9 times higher than display ads).
Tracking these sources is easy via Google Analytics – you can see the exact ad that generated the sale or lead, or what part it had to play in the journey to conversion.
TAKE A LOOK AT OUR CLIENT WORK.
This Girl Can
Record breaking Social activation for the most talked about Marketing campaign of 2015.
A 3 year project to redevelop digital planning across one of the UK’s fastest growing Universities.
SECTORS WE WORK IN.
Food & Beverage.
From iconic drinks brands to F&B offerings – we help brands translate their offerings onto digital.Read more.