The Alzheimer’s Society is the leading support and research charity for people with dementia, their families and carers.
Alzheimer’s Society’s online community, Talking Point, specified their need for an online campaign to promote Talking Point to their target audience, and re-engage their current members within the forum.
The Alzheimer’s Society approached eight&four with the following objectives:
After an initial audit of Talking Point the eight&four team went on to carry out the following: the challenges of reaching the target audiences, the landing page and current market engagement tactics, we went on to do the following:
March saw Talking Point’s biggest new user growth rate in a single month to date, following on to the highest number of active users yet and a year-on-year active user increase of 225%.
“I was really pleased to see a significant increase in new registrations and user activity, amongst other metrics. The new registrations figure is the highest I’ve seen, since becoming involved with TP some years ago.”
Katherine Watt, Talking Point Manager