Commentary | Digital Trends | Events

Social Media Week: Brands in the Time of Tinder

21st September 2015 | Tiffany Tant-Bevin

Neil Davidson, Managing Partner at HeyHuman took to the main stage at #SMWLND to challenge whether ‘brand love’, in terms of repeat usage and loyalty, is still a relevant term. “How can you make Generation Tinder swipe right?” It’s easy to see how social media and apps have changed t...

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Social Media Week: Advanced Social Media Strategy

21st September 2015 | Jane Bond

Advanced Social Media strategy? Challenge accepted. The world of Social Media is an ever-changing, ever-advancing sector, and it is essential we keep up to date with the latest trends. Which is why I attended the ‘Advanced Social Media strategies’ talk at Social Media Week London - to get my ...

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Social Media Week: Creating Effective Video Content for Social

18th September 2015 | Jenna Vernon

It’s certainly not news that video content on social media is powerful content, but creating videos that are relevant to a social audience is an ongoing challenge for many brands. As such this was a key topic discussed by brands and agencies alike at this year’s Social Media Week London. The ...

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Social Media Week London: Why Pinterest is ‘Anti-Social'

18th September 2015 | Tiffany Tant-Bevin

“Pinterest is not a social network, it’s anti-social.” Hmm. Well, that’s not what I was expecting… This seems like an odd statement coming from Zoe Pearson, Marketing Manager for Pinterest UK. However, after a minute or so it’s all making perfect sense. Pinterest is about the futur...

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Social Media Week: Pizza, Tinder & lols

17th September 2015 | Paige Ardrey

Earlier this week we sent our Social Executive Paige to learn all about pizza, Tinder & lols at Social Media Week London. Here she shares highlights from the session and key messages. Pizza, Tinder & lols “If you're not a participating brand, you’re a dying brand.” Hannah Beesle...

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Social Media Week: Definitely Not Content

16th September 2015 | eight&four

Our Social Designer Patricia attended Will Hayward’s session at Social Media Week yesterday. Here is her summary of Will’s session and key messages. Will Hayward’s talk yesterday morning was truly inspirational. He opened the session by presenting Social as an inherent shift in our cultu...

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