Commentary | Digital Trends

Canvas Ads: The revolutionary new Facebook ad format

15th March 2016 | Phillip Cole

Facebook has launched a new ad format, and as usual it has us excited. Canvas Ads are a brand new format for mobile advertising that has the potential to totally revolutionise the way we see and interact with ads on Facebook. What are Canvas Ads? Canvas Ads are a mobile only Facebook ad forma...

eight&four News

Voice Search: The Future of Online Marketing

16th February 2016 | Paige Ardrey

Voice Search has been a part of our messaging functions and apps since Siri launched in 2011, and as the popularity for voice-activated applications continues to rise it’s natural to see a knock-on effect in the way we speak to our devices, and consequently how we search online. It’s been rep...

Commentary | Digital Trends

Search Marketing Predictions for 2016

25th January 2016 | Alistair Woolham

A new year brings new trends in digital. Here our Paid Search Manager, Alistair Woolham shares some of his predictions for search marketing in 2016… The Growth of Voice Search What does this mean for PPC? Voice search means people use longer and more natural sounding search queries - for ...

Commentary | Digital Trends

An Introduction to Facebook Lead Ads

25th January 2016 | Phillip Cole

Social Media advertising is growing at an extremely fast pace, and as such, new features are being implemented to facilitate further growth and provide value to advertisers that will keep them coming back for more across all platforms. One of the most exciting and valuable features to be released i...

Commentary | Digital Trends

The Rise of Social Media Advertising

22nd January 2016 | Phillip Cole

In a world where marketers are confronted with an ever-evolving palette of options with which to promote their product, it can be become difficult to identify the right mix of channels is for your brand. Regardless of this, over the past year Social Media advertising has seen dramatic increases in ...

Commentary | Digital Trends

eight&four's Digital Predictions 2016

22nd January 2016 | Paige Ardrey

The digital landscape is constantly changing, and we don’t need a new year to roll around for things to shift in an instant. However, in the spirit of things, we’re making some bold predictions for the year to come… “Digital content is becoming more and more immersive and I believe that 201...

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