Commentary | Digital Trends

Lead Ads & Facebook Custom Audiences

10th July 2016 | Phillip Cole

Facebook lead ads were introduced late last year and thus far our Media Team have been impressed with the new format. Using lead ads to collect sign-ups for newsletters and events, price estimate requests, follow-up call requests and business information; Lead ads have proven themselves effective...

Commentary | Digital Trends | eight&four News

Youth Targeting: The 'This Girl Can Run' Way

24th May 2016 | Jane Bond

“This is an urgent appeal. Every day, thousands of businesses post tweets and Facebook updates full of misunderstood memes, random emojis and references to Hotline Bling. In Latin, the disease is known as Millennial Stultus, though it’s more commonly known as downwiththekidsitis. It’s time for...

eight&four News

Facebook News: An F8 Recap

20th April 2016 | Phillip Cole

The 2 days of announcements and discussion at the latest annual F8 Facebook conference have now ended and with all exciting developments that you may have missed, here’s a recap of the key announcements. Facebook Messenger The star of this years’ conference was undoubtedly Facebook messeng...

Commentary | Digital Trends

Anti-Social: The Instagram Algorithm Newsfeed

30th March 2016 | eight&four

Each week our antisocial bloggers will be bringing you the latest quarrels from our Social team, debating for and against the newest social updates hot off the digital press. Last week Instagram announced that it would be updating its news feed algorithm. Soon instead of posts being shown in chro...

Digital Trends | Platform of the Month

Introducing: Adobe XD - A Potential UX Powerhouse

25th March 2016 | Dan Westmancoat

Adobe have recently released a beta version of Adobe Experience Design CC (Adobe XD, formerly Project Comet), a tool from their Creative Cloud offering intended to create user experience prototypes for websites and apps. Our design team have been investigating the tool recently and now it turns t...

Digital Trends | eight&four News | Events

#InstagramME: Putting Influencer Strategy into Practice

20th March 2016 | Jane Bond

“In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust, and ultimately help decide what will succeed or fail." – Mark Evans As we are all aware, influencer str...

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