eight&four News

Stop. Freeze. It’s eight&four’s take on #TheMannequinChallenge craze

25th November 2016 | Jane Bond

First it was planking in obscure locations, then it was nominating friends and family to pour ice water over your head, then females around the world shared their barefaced selfies, AND NOW The Mannequin Challenge is taking over the web. Here at eight&four we’re down with a bit of light-hearte...

eight&four News

#SMWLDN: Meet the Multi-Influencer Power Format, Scripted Reality for Social Media

23rd September 2016 | Tiffany Tant-Bevin

Case Study: The Wembley Cup in Partnership with EE The Creative Partner and Co-Founder of Poke London, Nicolas Roope, took to the #SMWLDN main stage to share his case study on a truly integrated influencer campaign for EE. Back in 2014, Poke London was approached by EE with the challenge of en...

eight&four News

#SMWLDN: Snapchat 101

22nd September 2016 | Sarah Ware

Snapchat is undoubtedly the rising star of the Social Media world, with their unique blend of ephemeral content and news stories, they’ve tapped into the needs of millennials in a way no other platform has – no matter how hard they might try (Instagram Stories, we’re looking at you!). By 20...

eight&four News

#SMWLDN: Effective Influencer Marketing – How To Get It Right

22nd September 2016 | Sarah Ware

There’s no doubt that Influencer Marketing is the buzzword of the Marketing world right now. With many bloggers garnering a large following across social media channels, brands have realised that getting their product featured by these influencers can have an invaluable benefit to sales and market...

eight&four News

#SMWLDN: Marketing in an environment of shifting attention

21st September 2016 | Jane Bond

“The phone is the new TV. Social networks are the channels. Brands have the opportunity for their stories to be the new hit shows.” – VaynerMedia, SMWLondon 2016 A favourite agency saying of ours is ‘when it comes to social media, the only constant is change’ and that was certainly the ...

eight&four News

#SMWLDN: Instagram- Building a Global Community

20th September 2016 | Aoifa Smyth

With over 500 million global users, Instagram is constantly evolving to fulfil the needs of their users. What began as a filtering application, Instagram is now the second most popular social media app after Facebook. Their popularity has been apparent from the beginning. When they launched, followi...

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