As part of the mission, we’ve created the eight&four guide to mobile design and development (in a rule britannia theme to mark the Jubilee!). To get your hands on a copy go to our mobile page here

We’re delighted to announce we’ve been named as Finalists at the HSBC South London Business Awards for the second year running!

We’ll be competing for the ‘Best Small Business’ Award on the Awards gala in July – wish us luck!

The eight&four team

To take a look at the full album of photos head to our Facebook page! www.facebook.com/eightandfour

To view the slides of ‘Keeping Up With The Digital Revolution’ then click here

We’re delighted to announce that last night we were named ‘Best Small Business’ at the Lambeth Business Awards 2012.

The judges praised our company expansion and ambitious plans – and said we were a company clearly going places!
We’d like to thank everyone who’s supported us over the last 3 years – and has made winning Awards like this possible!

The eight&four team x

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The event, sponsored by Barclays, takes place on the 22nd March 2012. We’re so pleased to be nominated, and can’t wait to attend.

Congratulations to all of the businesses short-listed for all of the awards! For a list of all awards and all businesses nominated, as well as details about the event, visit the website here

Fingers crossed!

Never one to miss an opportunity, the digital world has gotten all loved-up just in time for Valentine’s Day.

We enjoy a good love story, especially on Valentines Day, and we weren’t disappointed when we heard that Kaitlyn Trigger, girlfriend of Instagram founder Mike Kriegerhas, spend months learning to program in order to build the loved-up version of Instagram, ‘Lovestagram’ for Kriegerhas as a Valentine’s Gift. Rumour has it that the biggest reason behind this application was so that she could understand his work, and be able to discuss it with him.

Lovestagram is logged into using your Instagram login details, and from there the app collects all photos’ you have with a chosen person and turns them into an e-valentine – choose out of three themes, customise your message and send it off!

Kaitlyn as quotes as saying about the process: ‘The fact that we have one more thing in common is the bigger gift’ – awww so sweet!

Happy Valentines Day from the eight&four team!

*Kaitlyn’s Lovestagram to Mike is pictured top right

As some of you may know, this week is Social Media Week. 21 cities across the world including Hong Kong, NYC, Paris, Tokyo, Rome, Mexico and of course London are celebrating the phenomenon of social media with organised conversations, events and activities.

Social Media Week organisers state that the success and size of the project reflects ‘the global impact of social media, and it’s role as a catalyst in driving cultural, economic, political and social change.’

So what can we expect from London’s Social Media Week? Well, we can tell you to expect speakers from Nokia, Google, Ogilvy, global digital media agency We Are Social and many other top industry bodies. You can also expect no social media stone left unturned, as this week aims to cover all current and emerging trends and issues.

In case you’re thinking of heading to any of the events, here’s our top picks:

‘Making Social Sexy’ - getting consumers excited about a ‘not-so-exciting’ product, ‘Avoiding a Social Media Skills Crisis’ – addressing the digital industries insatiable appetite for social media skills and ‘Optimising Your Global Social Media Strategy for 2012’ amongst many others.

It’s such an exciting time to be involved in Digital and we’re very much looking forward to the week ahead! To keep up to date with the London events, follow them here: https://twitter.com/#!/smwldn.

DO mirror your brand voice if you have a strong one, if you don’t – create one!

For example: Mamas & Papa’s brand focus is quality, style and attention to detail as well as customer service, so their tweets reflects this.

Twitter accounts that don’t mirror their brand’s focus or have distinct ‘voice’ – including those from the biggest brands, quickly become background noise.

DO use tweetdeck, hootsuite or any other software to plan your tweets in advance.

DO keep your disgruntled consumers happy by responding to consumer queries and mentions as promptly and helpfully as possible.

DO hold follower ‘drives’. If you have a strong presence elsewhere online e.g. on your blog or Facebook but are yet to receive the solid follower base you need on Twitter, don’t be afraid to ask.

Make like Boohoo.com and pull thousands of Facebook followers and website users to their Twitter by offering the chance to win £50 of vouchers just by clicking ‘Follow’. It worked, big time.

DON’T  use inappropriate levels of hash tags in the right places e.g. ‘we’re really #excited to see the new #twitterdesigns come out #tomorrow’, has far more tags than necessary (trust me, we do see it!)

DON’T join trending topics that aren’t relevant to your brandvoice or content plan. Followers of B&Q don’t want to hear about Beyoncé and Jay Z’s new baby, just as Beyonce followers don’t want to hear about the Bathroom Door sale at B&Q

DON’T tweet more than five times a day (max!) if you can help it. Excluding responses to consumer questions and mentions – which are unlimited, too many tweets will fill up your followers feed. It’s bad Twitter manners, convolutes your messages and is creates an information-overload (inevitably leading to consumers ‘switching off’)