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#InstagramME: Putting Influencer Strategy into Practice

20th March 2016 | Jane Bond

“In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust, and ultimately help decide what will succeed or fail." – Mark Evans As we are all aware, influencer str...

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Social Media Week: Short Form Content with Buzzfeed

21st September 2015 | Paige Ardrey

Whether you love it or hate it, you can’t deny that Buzzfeed is the content king. Last week at Social Media Week London their Director of Brand Partnerships, Jonathan Davies, shared their secrets to creating engaging and emotive short form content, and to distributing that content effectively. ...

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Social Media Week: Modern Families Uncovered

21st September 2015 | Jane Bond

Working for brands such as VELCRO® Brand UK and Sol Hotels, the topic of family is a popular one, and so I headed to the #SMWLDN talk on ‘The good families guide’ this week. The interesting insights of duo-hosts Tuula Rea and Helen Rose were certainly thought provoking in terms of the way we...

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Social Media Week: Brands in the Time of Tinder

21st September 2015 | Tiffany Tant-Bevin

Neil Davidson, Managing Partner at HeyHuman took to the main stage at #SMWLND to challenge whether ‘brand love’, in terms of repeat usage and loyalty, is still a relevant term. “How can you make Generation Tinder swipe right?” It’s easy to see how social media and apps have changed t...

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Social Media Week: Creating Effective Video Content for Social

18th September 2015 | Jenna Vernon

It’s certainly not news that video content on social media is powerful content, but creating videos that are relevant to a social audience is an ongoing challenge for many brands. As such this was a key topic discussed by brands and agencies alike at this year’s Social Media Week London. The ...

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Social Media Week London: Why Pinterest is ‘Anti-Social'

18th September 2015 | Tiffany Tant-Bevin

“Pinterest is not a social network, it’s anti-social.” Hmm. Well, that’s not what I was expecting… This seems like an odd statement coming from Zoe Pearson, Marketing Manager for Pinterest UK. However, after a minute or so it’s all making perfect sense. Pinterest is about the futur...

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