Digital Trends | eight&four News

Cinemagraphs and Parallax Images in Ads

29th March 2017 | Alistair Woolham

The days of spammy, poorly designed ads are long gone. To keep ahead of the game in today’s advertising space it’s important to create ads that are compelling and visually pleasing to the users who see them. One method an advertiser can use to stand out is through the use of more engaging vis...

Digital Trends | eight&four News

Social Media Trends: Is Facebook Taking Over The Digital Ad Space? Exhibit C

3rd March 2017 | Ben Lott

Here’s the final helping of eight&four’s look into how Facebook could be taking over the digital ad space. Time to decide – are Facebook ads taking over the digital space? If you missed our previous two blogs on this topic you can find them here, Exhibit A and Exhibit B. Exhibit C: Fac...

Digital Trends | eight&four News

Social Media Trends: Is Facebook Taking Over The Digital Ad Space? Exhibit B

1st March 2017 | Ben Lott

As promised, here is the second edition of eight&four’s look into how Facebook could be taking over the digital ad space. If you missed our first blog, you can find it here. Exhibit B: Video Ads During Live Broadcasts If you watch a lot of Facebook Live broadcasts, get ready to see some ads....

Digital Trends | eight&four News

Social Media Trends: Is Facebook Taking Over The Digital Ad Space? Exhibit A

27th February 2017 | Ben Lott

Over the past few months the media team here at eight&four have been seeing a change in how Facebook plan to expand their ad reach. While the prediction is that Facebook will reach maximum news feed ad saturation by mid 2017, there’s no need for advertisers to panic as several new ad placement...

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Social Media Trends: November Round Up

7th December 2016 | Jane Bond

December? Already? We can’t quite believe it. Whilst we get excited over the Christmas countdown, insist on playing Mariah Carey on repeat, and indulge in endless mince pies at our desks (guilty!) it’s time to review the past month of social trends, and make some predictions for the future! H...

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Stop. Freeze. It’s eight&four’s take on #TheMannequinChallenge craze

25th November 2016 | Jane Bond

First it was planking in obscure locations, then it was nominating friends and family to pour ice water over your head, then females around the world shared their barefaced selfies, AND NOW The Mannequin Challenge is taking over the web. Here at eight&four we’re down with a bit of light-hearte...

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