Commentary | Digital Trends

YouTube: the future of the travel industry?

28th November 2014 | Jane Bond

Our client Melia Hotels International give us a great excuse to spend our time researching the latest digital trends in travel and hospitality and this month we’ve spotted some news we just had to share! The travel industry is a supremely affluent one. Recession or no recession, everyone is det...

Commentary | Digital Trends

Holidays Are Coming: 2014 Digital Christmas Retail Trends

21st November 2014 | Jessica Bailey

With just 33 days until Christmas, the countdown is well and truly on. For online retailers, it’s the time to ramp up activity as the landscape becomes much more competitive, but increasingly lucrative. As prices are slashed and advertising budgets increase, it’s time to talk tactics as everyone...

Commentary | Digital Trends

Social Media Reporting: a very tangled web!

13th November 2014 | Jane Bond

With 30 million businesses now on Facebook worldwide, a total of 300 billion tweets sent since its conception, and Instagram photos gaining 1000 comments per second, it’s no secret that we live in a Social Media world. For years the marketing world have racked their brains for a way to quantify...

Digital Trends | Spotlight On

Finally Facebook can Donate!

11th November 2014 | Jenna Vernon

You've probably all seen the Facebook ‘Donate Now’ button pop up on your news feed over the past couple of days and we couldn't be happier about this latest development! Social media has turned many forms of communications on its head and although it’s not all perfect, the reach of these si...

Commentary | Digital Trends

We’re all human!

22nd October 2014 | Jenna Vernon

As professionals we can’t help but seek out strategy; some reassurance that we’re doing the right thing in the right way. It’s the classic strategy safety blanket! But sometimes all you need is common sense. Hear me out, there’s method to my madness! Digital has opened up huge opportuniti...

Commentary | Digital Trends

Trends in focus for Travel & Hospitality - Q4 ‘14

3rd October 2014 | Dan Westmancoat

Compete with Comparisons Consumers rely heavily on research to make purchasing decisions – it is vital we work harder to drive direct bookings. On average, travellers visit over 38 sites before making a decision to purchase. Comparison sites have become an intrinsic part of the customer jour...

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