Commentary | Digital Trends | Events

Social Media Week: Creating Effective Video Content for Social

18th September 2015 | Jenna Vernon

It’s certainly not news that video content on social media is powerful content, but creating videos that are relevant to a social audience is an ongoing challenge for many brands. As such this was a key topic discussed by brands and agencies alike at this year’s Social Media Week London. The ...

Commentary | Digital Trends | eight&four News | Events

Social Media Week London: Why Pinterest is ‘Anti-Social'

18th September 2015 | Tiffany Tant-Bevin

“Pinterest is not a social network, it’s anti-social.” Hmm. Well, that’s not what I was expecting… This seems like an odd statement coming from Zoe Pearson, Marketing Manager for Pinterest UK. However, after a minute or so it’s all making perfect sense. Pinterest is about the futur...

Commentary | Digital Trends | Events

Social Media Week: Pizza, Tinder & lols

17th September 2015 | Paige Ardrey

Earlier this week we sent our Social Executive Paige to learn all about pizza, Tinder & lols at Social Media Week London. Here she shares highlights from the session and key messages. Pizza, Tinder & lols “If you're not a participating brand, you’re a dying brand.” Hannah Beesle...

Commentary | Digital Trends | eight&four News | Events

Social Media Week: Definitely Not Content

16th September 2015 | eight&four

Our Social Designer Patricia attended Will Hayward’s session at Social Media Week yesterday. Here is her summary of Will’s session and key messages. Will Hayward’s talk yesterday morning was truly inspirational. He opened the session by presenting Social as an inherent shift in our cultu...

Digital Trends

The Changing Face of Paid Social

11th September 2015 | Lauren McLeod

The past year has seen a big push in paid social trends, with Facebook, Twitter and LinkedIn leading the pack. Now Pinterest, Instagram and Snapchat have decided to join in. On 1st January 2015, Pinterest introduced long-awaited Promoted Pins and in May Cinematic Pins followed; the first animated...

Commentary | Digital Trends

Measuring Social Media ROI

8th September 2015 | Jenna Vernon

I know what you’re thinking - “Oh great another article claiming to have an insight on measuring social media ROI. Let's read the entire article in hope of answers, only to discover in the final paragraph that it can’t actually be measured!” I feel your pain, trust me! But, that’s not w...

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