Commentary | Digital Trends

eight&four's Digital Predictions 2016

22nd January 2016 | Paige Ardrey

The digital landscape is constantly changing, and we don’t need a new year to roll around for things to shift in an instant. However, in the spirit of things, we’re making some bold predictions for the year to come… “Digital content is becoming more and more immersive and I believe that 201...

Commentary | Digital Trends

Social Trends in Travel for 2016

10th November 2015 | Paige Ardrey

I know it’s still slightly taboo right now to even mention the word… Christmas, but! We are nearing the end of the year whether you like it or not. Which makes it a perfect time to reflect and look forward to what 2016 may bring to social. We’ve always got a firm eye on the travel sector in...

Commentary | Digital Trends

Instagram Advertising

7th October 2015 | Phillip Cole

This month has seen one of the biggest developments in paid social advertising this year, the rollout of Instagram advertising for businesses and brands of all sizes. This is a development we’ve been eagerly anticipating since Facebook purchased Instagram, and even more so since ad trials began...

Commentary | Digital Trends | eight&four News | Events

Social Media Week: Short Form Content with Buzzfeed

21st September 2015 | Paige Ardrey

Whether you love it or hate it, you can’t deny that Buzzfeed is the content king. Last week at Social Media Week London their Director of Brand Partnerships, Jonathan Davies, shared their secrets to creating engaging and emotive short form content, and to distributing that content effectively. ...

Commentary | Digital Trends | Events

Social Media Week: Modern Families Uncovered

21st September 2015 | Jane Bond

Working for brands such as VELCRO® Brand UK and Sol Hotels, the topic of family is a popular one, and so I headed to the #SMWLDN talk on ‘The good families guide’ this week. The interesting insights of duo-hosts Tuula Rea and Helen Rose were certainly thought provoking in terms of the way we...

Commentary | Digital Trends | Events

Social Media Week: Brands in the Time of Tinder

21st September 2015 | Tiffany Tant-Bevin

Neil Davidson, Managing Partner at HeyHuman took to the main stage at #SMWLND to challenge whether ‘brand love’, in terms of repeat usage and loyalty, is still a relevant term. “How can you make Generation Tinder swipe right?” It’s easy to see how social media and apps have changed t...

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