Digital Trends

Ads just got optimised!

24th April 2014 | Laurence Stevens

We recently attended a PPC breakfast at Google and found out about the latest tactics being used to optimise ad campaigns. A focus of the session was Remarketing Lists for Search Ads (RLSA), a system to tailor keyword bids and ad copy to target a company's most valued customers. Here’s a run do...

Digital Trends

Key Trend - Triggered Emails

25th November 2013 | Graham Monaghan

When a user completes a certain action within a website a Triggered email can be generated and this email acts as a follow up from that action. For example, imagine you have an ecommerce site and a user selects several items from your site and adds them to their basket but never ends up buying...

Digital Trends

Key Design Trend – iOS7

30th October 2013 | Graham Monaghan

Apple’s recent update has undergone a redesign that has received a lot of attention. iOS7’s flat design is more dramatic that it has been in previous versions but it’s not flat for flat’s sake. The new software looks the way it does, not only because the shadows and bevels of previous in...

Commentary | Digital Trends

The Importance of Digital Education

9th September 2013 | Kate Ross

At Silicon Beach 2013 this year, I heard some fantastic speakers talk about the urgency of getting UK education up to speed with the digital age – and arming our young children with the ability to ‘digitally create’, in order to ensure great job prospects, and some control and say in their inc...

Digital Trends

Key Trend...Facebook Dinner Reservation

29th August 2013 | Kate Ross

Are you ready to book dinner on Facebook? Earlier this month it was announced that Open Table was integrating with Facebook – allowing you to make dinner reservations without ever leaving Facebook. It is the latest in a long line of Facebook developments that aim to ensure we NEVER leave Faceboo...

Digital Trends

Digital innovation – 3D Printing

9th August 2013 | Amy McCulloch

From garden gnomes to human kidneys... Hailed by The Economist as the “third industrial revolution”, 3D printing is making serious headway in areas including health, engineering, construction, decoration and aeronautical sectors.  3D printers work by building a three-dimensional object by a...

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