Commentary | Digital Trends

Sorry Snapchat, but copycat Instagram strikes again

24th May 2017 | 84editor

Another day, another innovative social media update to our favourite social media platforms. Yes, Instagram has done it again and introduced more new and exciting features. With selfie filters, an eraser tool, hashtag stickers and a reverse video mode, we’re often left wondering who the genius is ...

Digital Trends | eight&four News

Cinemagraphs and Parallax Images in Ads

29th March 2017 | Alistair Woolham

The days of spammy, poorly designed ads are long gone. To keep ahead of the game in today’s advertising space it’s important to create ads that are compelling and visually pleasing to the users who see them. One method an advertiser can use to stand out is through the use of more engaging vis...

Digital Trends

Social Media Trends: Facebook Pages and New Call-To-Action Button Options

9th March 2017 | Ben Lott

Facebook Pages and New Call-To-Action Button Options At eight&four we are always on the lookout for new and exciting trends in Social Media and this one caught our attention because of the exciting opportunities it could lead to for Facebook and its users. Up until now, the call-to-action bu...

Digital Trends | eight&four News

Social Media Trends: Is Facebook Taking Over The Digital Ad Space? Exhibit C

3rd March 2017 | Ben Lott

Here’s the final helping of eight&four’s look into how Facebook could be taking over the digital ad space. Time to decide – are Facebook ads taking over the digital space? If you missed our previous two blogs on this topic you can find them here, Exhibit A and Exhibit B. Exhibit C: Fac...

Digital Trends | eight&four News

Social Media Trends: Is Facebook Taking Over The Digital Ad Space? Exhibit B

1st March 2017 | Ben Lott

As promised, here is the second edition of eight&four’s look into how Facebook could be taking over the digital ad space. If you missed our first blog, you can find it here. Exhibit B: Video Ads During Live Broadcasts If you watch a lot of Facebook Live broadcasts, get ready to see some ads....

Digital Trends | eight&four News

Social Media Trends: Is Facebook Taking Over The Digital Ad Space? Exhibit A

27th February 2017 | Ben Lott

Over the past few months the media team here at eight&four have been seeing a change in how Facebook plan to expand their ad reach. While the prediction is that Facebook will reach maximum news feed ad saturation by mid 2017, there’s no need for advertisers to panic as several new ad placement...

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