Commentary | Digital Trends | Events

Social Media Week: Pizza, Tinder & lols

17th September 2015 | Paige Ardrey

Earlier this week we sent our Social Executive Paige to learn all about pizza, Tinder & lols at Social Media Week London. Here she shares highlights from the session and key messages. Pizza, Tinder & lols “If you're not a participating brand, you’re a dying brand.” Hannah Beesle...

Commentary | Digital Trends | eight&four News | Events

Social Media Week: Definitely Not Content

16th September 2015 | eight&four

Our Social Designer Patricia attended Will Hayward’s session at Social Media Week yesterday. Here is her summary of Will’s session and key messages. Will Hayward’s talk yesterday morning was truly inspirational. He opened the session by presenting Social as an inherent shift in our cultu...

Commentary | Digital Trends

Measuring Social Media ROI

8th September 2015 | Jenna Vernon

I know what you’re thinking - “Oh great another article claiming to have an insight on measuring social media ROI. Let's read the entire article in hope of answers, only to discover in the final paragraph that it can’t actually be measured!” I feel your pain, trust me! But, that’s not w...

Commentary | Digital Trends

The Move from Display to Paid Social

28th August 2015 | Kate Ross

Since 2014 we’ve been steadily reducing reliance on Display advertising in our client’s digital media buying budgets – and investing more and more in Paid Social advertising. We’ve been running highly successful, hyper targeted Paid Social advertising across the likes of Facebook, Twitter, I...

Commentary | Digital Trends | eight&four News

Our MD Kate Ross made an appearance on BBC World News…

21st August 2015 | Jane Bond

We had an exciting week this week as our MD, Kate Ross was invited to appear on BBC World News, to chat all things vlogging. As an agency, we’re continuing to expand in the social media sector, with video continually evolving and dominating content creation in this sector. Consequently, the pow...

Commentary | Digital Trends | eight&four News | Spotlight On

Spotlight on... Pinterest

1st July 2015 | Tiffany Tant-Bevin

Pinterest is one of the fastest growing social networks online, and the third-largest social network behind Facebook and Twitter. Set to hit 50 million active users in 2016, Pinterest’s popularity needn’t be questioned. However Its profitability has been queried since the platform's launch, desp...

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