Commentary | Digital Trends

Sorry Snapchat, but copycat Instagram strikes again

24th May 2017 | 84editor

Another day, another innovative social media update to our favourite social media platforms. Yes, Instagram has done it again and introduced more new and exciting features. With selfie filters, an eraser tool, hashtag stickers and a reverse video mode, we’re often left wondering who the genius is ...

Commentary | Digital Trends

Is Social Media Sustainable?

9th August 2016 | Jenna Vernon

In the wake of yet more changes to social platforms (if you haven’t heard about Instagram Stories yet, here’s everything you need to know), it’s difficult not to question how the industry can continue to scale long-term. Don’t get me wrong, the news of Instagram’s blatant copy of Snapch...

Commentary | Digital Trends | Spotlight On

Anti-Social: Instagram Stories

5th August 2016 | Paige Ardrey

Each week our anti-social bloggers will be bringing you the latest quarrels from our Social Team, debating for and against the newest social updates hot off the digital press. If you've yet to be reach by the drama emanating from social media circles this week, you needn’t worry. When it comes t...

Commentary | Digital Trends

Lead Ads & Facebook Custom Audiences

10th July 2016 | Phillip Cole

Facebook lead ads were introduced late last year and thus far our Media Team have been impressed with the new format. Using lead ads to collect sign-ups for newsletters and events, price estimate requests, follow-up call requests and business information; Lead ads have proven themselves effective...

Commentary | Digital Trends | eight&four News

Youth Targeting: The 'This Girl Can Run' Way

24th May 2016 | Jane Bond

“This is an urgent appeal. Every day, thousands of businesses post tweets and Facebook updates full of misunderstood memes, random emojis and references to Hotline Bling. In Latin, the disease is known as Millennial Stultus, though it’s more commonly known as downwiththekidsitis. It’s time for...

Commentary | Digital Trends

Anti-Social: The Instagram Algorithm Newsfeed

30th March 2016 | eight&four

Each week our antisocial bloggers will be bringing you the latest quarrels from our Social team, debating for and against the newest social updates hot off the digital press. Last week Instagram announced that it would be updating its news feed algorithm. Soon instead of posts being shown in chro...

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