Spotlight On

Geek Chic

15th February 2010 | Amy McCulloch

'Geek chic'? If you'd asked anyone in the 1980s what that was, they'd have said 'an oxymoron'. But the creation of this term in the 1990s and subsequent rise in popularity belies something no 80s jock could now deny - geeks are a lot cooler than they used to be. Since the breakout of the commercial ...